Sunday, 27 February 2011

Courses organized for Armed Forces at Indian Institute of mass Communication, New Delhi

Courses organized for Armed Forces :
Course for Major Generals and equivalent ranks of Navy and Air Force (1 week)
Course for Senior Army Officers (Colonels and Brigadiers) (2 week)
Course for Middle Level Officers (Majors and Lt. Colonels) (2 week)
Videographic Course for JCOs/NCOs of Army (4 week)

Courses for Defence Personnel

To enable the use of Media as a force multiplier, a need was felt by the Army to lay down a comrehensive media policy. In order to achieve this and to direct the combined efforts. of Army and the Media towards a better understanding of each others' perspective, short courses for Army Officers at different levels of seniority and command were started by the Institute.

The Institute conducts four short courses of two weeks duration for officers with the objective of enabling the officers to understand the principles and application of mass communication and direct the combined effort of Army and Media in support of operational plans and use media as a force multiplier.

The Institute has been organizing courses for officers drawn from the services since 1989 but from 1996 onwards the frequency of this course was increased, keeping n view the changing perceptions and needs of the officers. Nearly 594 officers of the Armed Forcs of varying seniority have already attended courses at this Institute and we are now on the threshold of examining the need for starting a Post Graduate Diploma/Degree Course in Mass Communication for officers from the forces.

Details of Courses being organized for Armed Forces:
  • Course for Major Generals and equivalent ranks of Navy and Air Force (1 week)
  • Course for Senior Army Officers (Colonels and Brigadiers) (2 week)
  • Course for Middle Level Officers (Majors and Lt. Colonels) (2 week)
  • Videographic Course for JCOs/NCOs of Army (4 week)
AIM OF THE COURSE
The course aims to provide broad understanding of Mass Media together with skills for effective communication, so as to enable the Army to use this as a force multiplier.

METHODOLOGY
Keeping in view of multi-disciplinary role of the Army, officers are trained in areas of media and mass communication which includes print media, electronic media, information technology, information warfare, internet for mass communication etc.
The training is conducted in the campus and includes:
  • Lectures/Lecture-demostrations
  • Interactive sessions with eminent personalities from media, diplomats, educationists, bureaucrats and officers from other services i.e. Navy and the Air Force.
  • Practical Exercises/Project Work.
  • Study/Field Visits to media units.
PARTICIPANTS OF VARIOUS COURSES
Media Orientation Workshop for General Officers (once in a year):
10 officers of the rank of Major General and equivalent in Navy and Air Force and BSF.

Media Communication Course for Senior Officer (twice in a year):
25 Senior Officers of the rank of Brigadier and Colonel and equivalent rank in the Navy and Air Force. We have recently included senior officers from the Border Security Force also consequent to a request from DG BSF to train there officers alongwith officers from the services.

Media Communication Course for Middle Level Officers (once in a year):
25 middle level officers of the rank of Lieutenant Colonel and Majors.

Videographic Course for JCOs/NCOs of Army
15 JCOs/NCOs with requisite qualifications. The course is of one-month duration.

Advanced Course in Media Communication
In order to sensitize more number of officers about nuances and functioning of the media, Army has now approached us to conduct a 4 to 6 weeks duration advance course in Media Communications for selected officers drawn from all the services.

15-20 officers have been recommended to atend this course every year.

IIMC has accorded their approval for this course.

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