Course for Major Generals and equivalent ranks of Navy and Air Force at Indian Institute of Mass Communication, New Delhi

Courses for Defence Personnel
Course for Major Generals and equivalent ranks of Navy and Air Force

Duration :	1 week
Participants :	10 Major Generals from the Army and 3 each of equivalent ranks from Navy and Air Force and BSF.
Period :	One course in March each year
Aim :	To synergise and direct the combined efforts of the Armed Forces and the Media towards a better understanding of each others' perspective and establish a relationship betwen the Media and the Services.

Thrust areas/topics covered :

• Conceptualizing an overall media policy for the Armed Forces.
• Role of Media in times of crises and crisis management.
• Image management.
• Communication processes and skills.
• Armed Forces and the Media and their relationship.
• Internal communication.
• Media and the image of Armed Forces.
• Human Rights.
• Information war including technology aspects of IW.
• Futuristic Trends in mass communication.
• Role of Media in local/limited wars/insurgency operations.
• Globalization of Media and its impact on Armed Forces.
• Public opinion about Armed Forces and the role of Media in influencing policy makers and in moulding public opinion on issues impinging on National security.
• Perception management.
• Language and Regional media.
• The role of media in sensitizing the border population about its crucial role in national war efforts and thereby preparing the border population towards making their contribution towards effective border management.
• Taking into account the experiences during Operation VIJAY and Operation PARAKRAM, analyzing the conflicting requirements, that is, the requirement of maintenance of security relating to our military capabilities, plans and intentions and the Media's role of keeping the people informed on issues relating to National security.
• Analyzing the present status of Military-Media relationship with respect to their understanding of each others interests, attitude and compulsions and measures that need to be taken to achieve a more harmonized relationship in the interest of national security.
• Analyze the negative effect of Media reportage and need if any to institute correctiv measures.

METHODOLOGY
Lectures, discussions, practical sessions by faculty comprising in house and leading media practitioners diplomats and other eminent persons, panel discussions and field visits.