Course for Senior Army Officers (Colonels and Brigadiers) at Indian Institute of Mass Communication, New Delhi

Courses for Defence Personnel
Course for Senior Army Officers (Colonels and Brigadiers)

Duration :	2 week
Participants :	30 senior officers of the ranks of Colonels and Brigadiers (average service - 25 years) and equivalent ranks in Air Force, Navy & BSF
Period :	Twice a year - August and February
Fee :	Rs. 5000/- per participant

Thrust areas/topics covered :

• Army media policy.
• Right to communicate.
• Media scene in India and futuristic trends.
• Communication processes and public opinion.
• Media and the Armed Forces.
• Image and perception management.
• Reporting of armed conflict.
• Internal communication.
• Role of media in war and reporting on war.
• Conduct of a Press Conference, and how to issue a Press release.
• TV interviews/facing a camera and interviewing techniques.
• Government/official media and how they function.
• Media environment and decision making.
• Role of media in militancy/insurgency.
• Regional/language press.
• Foreign media in India and how they function.
• News agencies.
• Psychological operations and role of media.
• Media in a conflict situation.
• Information, mis-information and dis-information.
• PR and Communication.
• Defense PRO - role and function.
• Concept of a newspaper - newspaper set up and production.
• TV news concept and current affairs programming.
• History of press, press laws and media ethics.
• Press Council of India and its role and functions.
• Autonomy of mass media, Prasar Bharti Act, etc.
• Defense reporting and defense writing.
• Globlization and its effect on Armed Forces.
• Human Rights.
• New trends in media, including use of Internet, e-mail, etc.
• Practical exercises and field visits to media units.
• Information war.
• Areas covered in Generals officers course.

METHODOLOGY
Lectures, discussions and interative seminars with eminent media personalities, experts in IT and electronic practical sessions and field visits.