Course for Middle Level Officers (Majors and Lt. Colonels) at Indian Institute of Mass Communication, New Delhi

Courses for Defence Personnel
Course for Middle Level Officers (Majors and Lt. Colonels)

Duration :	2 week
Participants :	30 middle level officers (Majors and Lt. Colonels and equivalent ranks in other services) - average service 20 years
Period :	One course in October, each year.
Fee :	Rs. 5000/- per partipant
Aim :	To give practical exposure to Army Officers deployed on active duty, about the role and functions of the print and electronic media.

Thrust areas/topics covered :

• Army media policy.
• Right to communicate.
• Media scene in India and futuristic trends.
• Communication processes and public opinion.
• Media and the Armed Forces.
• Image and perception management.
• Reporting of armed conflict.
• Internal communication.
• Role of media in war and reporting on war.
• Conduct of a Press Conference, and how to issue a Press release.
• TV interviews/facing a camera and interviewing techniques.
• Government/official media and how they function.
• Media environment and decision making.
• Role of media in militancy/insurgency.
• Regional/language press.
• Foreign media in India and how they function.
• News agencies.
• Psychological operations and role of media.
• Media in a conflict situation.
• Information, mis-information and dis-information.
• PR and Communication.
• Defense PRO - role and function.
• Concept of a newspaper - newspaper set up and production.
• TV news concept and current affairs programming.
• History of press, press laws and media ethics.
• Press Council of India and its role and functions.
• Autonomy of mass media, Prasar Bharti Act, etc.
• Defense reporting and defense writing.
• Globlization and its effect on Armed Forces.
• Human Rights.
• New trends in media, including use of Internet, e-mail, etc.
• Practical exercises and field visits to media units.
• Information war.
• Areas covered in Generals officers course.

METHODOLOGY
Lectures, discussions, practical sessions by own and guest faculty and senior service officers and field visits.